Wednesday, January 21, 2009

The Wayfarer - history's best selling sunglass design

Cheap Wayfarers
Ray Ban designed and manufactured the Wayfarer in 1952. This design introduced the plastic to sunglasses. Although marketed to men and pilots, Hollywood starlets such as Audrey Hepburn popularized the wayfarer. The height of its popularity was in mid 1980s. Ray-Ban's 1982 product placement deal and Tom Cruise wearing the Wayfarer in Risky Business boosted sales tremendously. Through out the years the design of the wayfarer has changed. In the mid 2000's Hollywood Starlets brought back the original wayfarer. Ray-Ban noticed that the original wayfarer was commanding high prices on eBay. They were being worn by the elite Hollywood. Ray-Ban was very smart in 2007 to re-introduce the original wayfarer.You can find replica wayfarers at cheap sunglasses.

1 comment:

Joey said...

awesome article! i love wayfarer vintage sunglasses.